How to create an engaging brand identity online

The popularity and availability of the internet brought a lot of changes to marketing and business in the last few decades. Many years back it was through offline marketing methods, businesses used to create their brand identity but now brand identity online is a critical area for businesses.

– Online marketing expert

You can create an attractive and fruitful brand identity online for your business in simple steps. The most interesting part about this process is that you do not have to spend any money to get this done. SEO is the basics of building a brand identity online for sure, but there are more things to be aware of. I’m presenting 5 ways to create an engaging online brand identity for businesses today.

1. Create business profiles and pages online.
   Social networking sites and business listing sites will be the first thing that comes to our minds when we talk about profiles and pages for businesses. That’s true! It has become a norm to check whether the exact name/URL is available on social media pages when we are choosing a business name. Listing your business on Google and creating an online profile on popular social media sites gives you and your audience to engage, thus allowing you to create a brand identity instantly.
2. Know your business’s core values.
   Understand the unique factors of your business. There might be similar businesses in the locality but your business should have a few highlights or values that are making your business unique from others. That’s what you need to highlight on your online profiles and social media content.
3. Make all your interactions humane.
   People don’t like to engage with an automated chatbot or content created for the masses. First, you need to create and establish your own style of conversation. Make it look like you are establishing a one-on-one connection with your users. Think from your users’ point of you, and talk about their problems and solutions.
4. Make everything easier.
   Modern people prefer to do everything in simple steps. What people/customers are asking from your business might not be simple but always get it done as quickly as possible, and make it feel easier to do what they are asking for.
5. Exploit social media trends.
   If you have enough funds, you can make use of social media influencers to increase your brand’s reach. If you don’t want to spend much on social media reach, you can start becoming a social media influencer on your own. For that, you can start following social media trends. It will not be easy and fast but with constant effort and some creativity, one day you can achieve it all for sure.

According to Forbes, a strong brand identity can bring in customers. That’s what all businesses want to achieve right. You can learn digital marketing in a short period. Read our blog for knowing more about it.
Try working on these elements, learn more about each factor and let’s build a better online brand identity for your business. Have a great day!

We went for a ride to Munnar, Marayoor earlier this year. Read our Munnar Travelogue here!