How to Learn Digital Marketing in Minimum Days

The easiest and the most effective way to learn digital marketing in a minimum of days is to start your own blog/website and make it SEO friendly and promote it online. Digital marketing has grown beyond SEO and it is now spread over social media marketing, content marketing, search ads, and display ads. With a little patience and a good passion for online marketing, you can become successful. A few years back online marketing was all about SEO but now it is evolved into digital marketing, which is more comprehensive and powerful.

One main reason why digital marketing is getting so crucial is that millions of new users are getting active on the internet every year. Avoiding online marketing is like avoiding a large crowd of potential customers who are easily available. For this reason every brand or business today needs to have a digital marketing plan and people with deep digital marketing skills. Here are some of the important areas where you need to build your knowledge and skills to become successful in digital marketing.

What are some primary sources to learn digital marketing?

• Take digital marketing courses provided by reputed agencies or organizations.
• Watch YouTube tutorial videos
• Read digital marketing blogs, books, and study materials available online.
• Follow top digital marketing influencers online.
• Watch webinars, listen to podcasts, and see how major brands, celebrities, and companies and promoting themselves online.
• Keep tracking new trends, updates, and whatever happening on the internet.

User Research

Like in the case of real-world marketing, having a clear idea about your target audience is important in the online platform too. The clearer the picture you have, the more focused and sharper will be your digital marketing campaign. Any business can utilize the internet to reach out to more relevant users located anywhere in the world(You can also target a specific geographic area according to your business category).

First, decide the kind of people you want to target. They can be sorted based on interests, age, job, location, gender, married/single, etc. Another great way to define your best audience is by analyzing the behavior of users coming into your website. See from which source they are coming, the total time they are spending on web pages and the type of content they are getting attracted to, etc. You can also go more specific by creating polls and surveys online. The Facebook poll is a good method to collect such data.

WordPress, HTML & Other essential tools

HTML and WordPress are your bow and arrow if you have a website and you are planning to optimize it for search engines. It is essential to have basic knowledge about HTML tags and WordPress features and techniques. Knowing how to make landing pages, and forms and install plugins. It is not essential to make deep knowledge in each of these but a basic understanding will do the trick. You can get a lot of free materials online to get enough knowledge without any difficulty.

Search Engine Optimization Practices

SEO may not work equally for all businesses but it can always keep your website fine-tuned to let search engines find it whenever there is a relevant query. Being one of the main methods used by digital marketers nowadays to make a good online presence, search engine optimization awareness and knowledge of basic practices are important. Following are some of the first things you should learn in SEO as a first step:

Keyword research & analysis

On-page Optimization

Offpage Optimization

Google Webmaster Tools

Backlinks creation

Google Analytics

Copywriting skill

Writing engaging and promising content is an important process in successful online marketing. Good content is something that can easily take your digital marketing campaign to glory in no time. You should think about hiring a copywriter if you aren’t good at writing. Content is the key to making a website, ad, emails, and landing pages impressive. It helps to build your brand and communicate with the visitors well. Do not compromise in this area. Your aim should be to keep your content precise, clear, and engaging.

Social Media Marketing

Social media networks are places where people are spending a big amount of time in their lives these days. This is one of the most important reasons why social media marketing gains so much importance in digital marketing. There are plenty of social networks today but you need to focus only on the most popular Social Media Platforms first. Facebook, Google Plus, Instagram, Twitter, LinkedIn, and Pinterest are the top players in this category. Each of them is unique and different in the way they work. Get started with creating profiles first, then understand how they work and start building your brand and customer base slowly.

Forums, Influencer Marketing & Trending/Viral Marketing

Digital marketers should have an idea about who is their audience, where are they from, and where they go often. You should spend time in places where your customers hang out online. This can help you build better interaction with them and also let you understand more information about users, interests, and views. Influencers are people who have a good share of engaging followers or subscribers online, and who are followed by a lot of relevant customers. By interacting with them and by letting them speak about your business or brand online, you can get a lot of potential customer attention.

Viral marketing is another version of it. In this online marketing method, brands or businesses make the users or readers share their content and promote it online.

Paid Marketing Ocean

Google, other search engines, and most popular social networks are providing paid Ad services. This is a golden opportunity to promote your business more effectively and engagingly. A deep understanding of ad creation, placing and optimization is essential to get success in this area. Creating wonderful copies is also an integral part of becoming effective in paid marketing. Google Adwords works based on the intent and interest of the users. Knowledge of the following aspects is very important.

Picking Keywords, bidding & auction, competitor research, conversion optimization, creative copy, etc.

Email, Video & Youtube Marketing

Email marketing is still a sure-shot way to reach your audience and keep them in touch. A fine-tuned email marketing strategy is a significant part of a promising digital marketing campaign. There are plenty of tools available online which make email marketing easier today.

Videos are the next big thing in the online marketing field. YouTube is the second largest search engine for content today. This makes video marketing an effective way to reach millions of users. You need to understand how video marketing works and learn about viral videos and what are the factors that make them impressive to people. Learn to create simple yet attractive videos that show off your brand information in a way users find interesting.

Google Analytics

Measuring your SEO efforts and performance is easy with Google Analytics. Just connect your website with Analytics by adding a simple code to your website HTML and start tracking what people are doing on your website, where they come from, how much time they spent etc. It is a completely free service from Google and that makes it completely awesome for both beginners and professional digital marketers to measure their efforts. Learning about the latest Google GA4 is the most important step you should take as of now.

All of the above aspects are proven, tested, and impressive. All you need is to try them one by one, understand the basics, and start mastering each method one at a time. Good luck and keep coming for more. Have a nice day online 🙂