Search Engine Optimization: Basics

You might have heard a lot about SEO aka Search Engine Optimization. Have you tried optimizing your web pages according to what you heard? Probably not! The fact is most people are trying to apply their SEO knowledge in one way or other. I will help you get the search engine optimization basics right.

In simple words, SEO is a marketing technique that drives organic traffic to your website/pages without spending money. There are plenty of aspects included in this scenario such as search engine awareness, ranking, traffic, etc. Moreover, SEO is all about making your website easy to find and read by search engines. We have done another blog post on the topic ‘Why hiring freelance digital marketers is also a good option‘. If you do not have enough time to do SEO alone, this is a good option.

The significance of Search Engine Optimization

There are multiple ways through which people find your website on the internet. Social Media and paid campaigns can bring a lot of people to your web pages, but search engines are the most effective and biggest opportunity in driving relevant visitors to your site. Google, Yahoo, and Bing are some of the most popular search engines on the world wide web today. If search engines do not know your website and its content, that means people online do not know that such a website exists and everything that your website offers. People type in search queries to find what they want on the internet. By making your website and content optimized to rank for the related queries, you can effectively bring people to your site.

Search engines are very intelligent these days but still, they need a little help to find the best content based on the query. That’s what you should aim for by doing SEO.

Do SEO Yourself

With constant learning, research, and optimization, anyone can master SEO. It is easy, tricky, and needs patience though. You will find a lot of content online to learn SEO for free. The article you are reading right now is the biggest example of that.

How Search Engines Work

Learning how search engines work is the first thing to know to get started. There are two main functions of a search engine: Crawling and indexing the Webpages and ranking the best websites for the searchers. The crawlers follow links to reach all content published on websites, so proper linking and sitemap are crucial in allowing the crawler to work easily.

After finding the contents they convert them to code and store them in massive databases. It will be retrieved later for preparing search results based on the search queries. Earlier, search engines listed results based on keywords but now they are considering a lot of factors to make the search results top class and perfect in all manner. The popularity of the content, document, or website is given priority to show the best content according to the search query.

How to realize the best practices in SEO?

Search engines have set algorithms to make searching online precise and clear. Understanding the latest algorithm run by the search engine will help you optimize the Webpages accordingly. Even social media platforms have a significant role in SEO today. Being the most popular and biggest search engine, Google Algorithms are significant topics you should always be up to date on. Once you have optimized a website and ranked it, keep making changes to it and understand the changes happening to it in the ranking. This will help you understand what are the factors that are affecting the ranking process. Keep learning, keep optimizing and always stay keen to realize every update in search algorithms and latest SEO practices.

You need to have a good idea about the popular blogging platforms if you are about to optimize your site for search engines. Our blog ‘5 free blogging platforms for digital marketers‘ will give you a good idea about this.