5 Free Blogging Platforms for Digital Marketers to Broaden their Users

A blog can do a lot of things for digital marketers. One of the most impressive things is to expand your customer base online and keep engaging like-minded audiences. It is always an impressive idea to keep posting in blogs to keep audiences interested and informed. Luckily, there are free blogging platforms that will let you start a blog without spending any money. We have shortlisted the best 5 free blogging platforms for digital marketers based on 3 factors.

A nice blogging platform should be easy to set up and manage, SEO friendly, and a traffic magnet. Moreover, these free blogging platforms can be considered as extra publicity or a source for gaining more traffic and users. Take a look at the best free blogging platforms of 2018, and make your digital marketing strategy outstanding.

Blogger

It is one of the most popular and oldest free blogging sites. Simplicity and user-friendliness are its main advantages. Google owns this blogging platform and it is clearly one of the most trusted and recommended blog platforms for newcomers. Google app integration, mobile-friendly, and design that gives priority to the content are the highlights of Blogger. There are also options to place ad spaces in-between the content, thus letting users make a little pocket money. The reliability and strong platform offered by Google make it a fantastic option to run a blog for free.

WordPress

Among the top blogging and website building platforms out there WordPress is considered the most powerful and robust today. People get confused between WordPress.com and WordPress.org. Both are different. If you want to run a free blog just for fun or for a backlink, then wordpress.com is the right choice. It has enough options to satisfy a fun blog but for serious users or professional bloggers, WordPress.org will be the perfect option.

WordPress is more customizable and powerful and it has a very active support community. Useful analytics, plugins, and storage allowances are also factors that make WordPress a favorite to website and blog owners. Words show its ads on free blog pages but if you are ok with it, then there is nothing to worry about.

Wix

The main factor that made us fans of the Wix website building/blogging platform is its easy setup. Signup up and you will get to pick from two options. Either answer the question and the Wix automated system will set up your website or customize it yourself using the editor option in a Live Preview mode. The drag and drop options make it literally simple. People will no deep knowledge in this area can also get this done easily. With Wix, you can get a standard website along with a blog that makes it so simple to create a modern and stylish online presence. No doubt that Wix is going to be so popular in the coming years due to its innovative and futuristic features and functionality.

Medium

Content is always the king doesn’t matter if it is a website, blog, or just a post. Medium works on this perspective. Unlike setting up a space for your posts, Medium just showcases your content on a huge wall (online space) where there are millions of users monthly. Just make a profile and start posting your content. There is also a subscription facility that allows you to view posts other than public content posted. If you won a website or blog and want to attract new users to it, Medium can do it with ease. All you need is to post some genuine and mind-blowing content that creates an urge in the minds of users to follow your blog or social media profile.

Weebly

Like Wix, it comes with a simple yet powerful platform that works well as a standard website with a blog. Drag and drop elements, ad spaces and a free plan makes Weebly efficient enough to delight users who are not planning to spend money to make a good online presence. Being a popular website builder and free blogging platform of 2018, Weebly should be considered seriously when you are thinking about a new free platform to set up your blog.

LinkedIn

I personally like to suggest one more blogging platform for you. LinkedIn is my suggestion for those of you who want to blog about your profession or career-related topics. The one advantage of LinkedIn is that you will be able to get a more serious business audience on this platform. Moreover, LinkedIn is offering great content position options and tools too. They are even encouraging and promoting people to create quality content on their platform. It’s a great opportunity to expose your skills and knowledge before a great professional diversity audience. Explore it!   Not all blogging platforms are for everyone but with the right insight and analysis, you should be able to make the most of them. Try the above options and share your experiences with us. Happy Blogging!

If your objective is to create a better brand identity for your brand, our blog ‘How to create an engaging brand identity online‘ will be resourceful.